For a new business one can not underestimate the need for a quality and flexible/scalable logo and a brand image that communicates what your company is about and your values. When people see your logo, you want them to think of you.

First impressions are important. Your business card or envelopes tell the customer how professional your business is. A bad layout leaves a bad first impression. Promotional items help keep your name in front of the customer and fresh in their minds.

If you are a service type of industry (mechanic, contractor, exterminator, etc.) your customers will need receipts. Proof that your contract is valid and you and them are protected. The clarity of a contract can make or break a deal.

For bands, events, art showings, nightly or weekly specials, one of the most affordable forms of advertising is a flier. If something on a counter catches the eye of a passerby or they see your poster on a billboard you may have yourself a sale or a customer.

Foot traffic and car traffic can be a good place to get your brand out there or announce a sale or special event. A large well designed banner catches attention and makes an impression. Lead them to your door, at your footstep.

A good way to list your services, menu, or showcase your work in a convenient size and easy to put around are brochures and pamphlets. Hand them out to prospective customers, leave them in racks, or take them to a friendly shop near you.